Recently, I gave my blog a small blog makeover. After a while I tend to get bored with the same ole same ole so change needs to come into play every so often.
But that’s not all, I had other reasons. I’ll tell you about that in a little bit. Even though it’s still not exactly the way I want it, it has definitely been spruced up.
Making over your blog design may be just what your blog needs. Variety is the spice of life, right? You don’t necessarily have to have a sexy and stylish design, but a few tweaks here and there wouldn’t hurt. Transitioning from an old design to a new one can sometimes be a shock to regular readers.
But for the most part, it may just be more inviting than you think. So, how do you make sure the transition goes smoothly? First of all, everyone isn’t going to like everything you do. Let’s just make that clear. But there are some ways that you can make sure your readers will like your new blog design and have your blog makeover a huge success.
Begin with asking yourself why you want a makeover in the first place.
One of the most common mistakes blog owners make, is doing a makeover when one isn’t even necessary. It’s a common thing to get bored of a blog design just like I did. But one of my main reasons was to be able to capture more leads and build my list. I recently started mentoring and will be launching some group programs and one on one coaching, so it was sort of like a rebranding type of thing.
Now if you’re just tired of looking at the same thing all the time, it’s understandable. However, your readers only spend a small amount of time on your blog and won’t get bored out of their minds unless your content isn’t valuable, not because of your design.
But if you have a really good reason, like I did, then be clear about it as you begin your redesign process. A blog makeover can be a smart business decision.
You have the option to stage it and get the kinks out.
This is one of the great things about having a WordPress blog. You don’t have to just push a makeover live. You can stage it in a subfolder by using several WordPress plug-ins that will create a staging blog for you on a subdomain. You can also just copy your entire site to a new domain and work with it from there.
How about that for working out the techy stuff and design critters before your new blog design goes live?
Since I didn’t do a whole lot to my blog, I didn’t feel the need to do this. But for some major transforming, it might be worth it. Often times makeovers may seem like they work perfectly on the surface, but there might be a few glitches in the system that need taken care of.
Feedback would be helpful.
Since the relationships you build with your readers are so important, why not get some feedback before you go live? Send out a brief survey, asking specific questions about redesigning your blog and what their suggestions are. You can ask some of your friends for their overall first impressions as well. Just have them browse the site to see how easy is it to navigate. Ask if they have suggestions too. Once you get the answers, then you can start making some necessary changes.
Keep track of your stats.
It may not seem like such a big deal, but after your blog goes live, see if your bounce rate or length of time stayed goes up or down. This is usually an indication that people either find the site user friendly, or not best price levitra. If people are leaving quickly, that probably means they found your new design harder to use.
Just do this for the first couple of weeks or so after your new blog design goes live. You can use Google Analytics for this if you aren’t doing so already. It’s really easy to set up and is quite useful.
Making your blog over can be a fun process but it can also be frustrating if you are doing it yourself like I did. It took me three days to get it right but it was something I did with a purpose. You really don’t want to do something like this “just cause”. There are plenty of other tasks and work that you could be doing for your business so always have your purpose in front of you before you do anything.
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Cheryl J. Moses is the founder of Online Marketing ROI and New Eminence.