Being more social is something you’ll hear a lot about as an entrepreneur. It takes time just like anything else, it’s not tough, so why don’t people do more of it? Well, it could be a number of things stemming from laziness, lack of time or mismanagement of time, or they simply don’t know HOW to do it.
Let’s break this down so that your social presence is known and making some type of impact on those who want to know who you are, follow you, and most of all, learn from you.
FYI, I’ve got 11 of them right here for ya.
1. What’s your specialty?
If you have several active social media accounts out there, that’s cool. But which ones will benefit you the most according to your area of expertise? Let’s say you create jewelry and have a store on Shopify, Etsy, etc. It might be more profitable for you to use Instagram and Pinterest to show off your stuff. These platforms are made for images and your marketing would be off the chain with people flocking to your creativity.
Now on the flip side of things, you might be a service based provider. Your stronger platforms could potentially be Facebook and Twitter. The bottom line is, you should definitely figure out where you wanna play because ALL social media platforms won’t be worth it and will take up too much time. Pick two and master those first.
2. Showcase your specialty.
What do I mean? Let people know what you do as soon as they land on your page. You can do this by having a cover art created for your platforms. A Facebook banner, a Twitter banner, Google Plus, YouTube….you get the idea. Your banners should tell people who you are, what you do, (add a great mission statement that let’s people know exactly what you do) and you can even go a step further and have a call to action that takes them to a free offer (sign up incentive). Don’t forget to include your website URL.
Use your branding colors, graphic elements and get your message out there.
Understand that shining your light everywhere means you have to put yourself out there, and look at it as a priority.
3. Info webinars.
You have a lot of knowledge to pour into your target audience. Do it. Offer free webinars to not only show off your expertise, but to also build your list so that you can market to these folks over and over again for sales. Hello!
It doesn’t get any better than that.
You can set this up as a post on Facebook for instance, pointing out 3 or more benefits for joining the webinar and if you have the budget for it, promote the post via your ads manager. Utilize your social platforms the best way you can to drive in more leads and make more sales.
4. Social share buttons.
Ok so you’re having a webinar, cool. You also want to increase your engagement potential by having Share buttons on your webinar link page. And to make it even more appealing for people to share, include a free bonus download for them to grab IF they share the webinar. Who wouldn’t want that?
5. Ask your peeps to share.
If you want something, you had better ask for it. This is another way to increase your engagement on social media. You could say something like “Please share
this with your fans (followers) if you think this would be useful for them.” That’s it. Easy peasy. It doesn’t have to be for a post about a webinar or anything like that, but some great content deserves to be shared as well.
Yes, you want to use hashtags. This helps you to interact better. Use them on Facebook, Twitter, Instagram for the most part to get more eyeballs on your content and to pick up some new peeps. Don’t forget to create your own and be unique. Use Hashtagify.me to see what’s popular for trending hashtags to use.
7. Top tier tips.
Don’t we all love quality? Well, your followers sure do. And the more you produce, the better it is for you and your business.
Make sure you are providing quality content that will make your audience’s lives a lot easier. Drop KNOWLEDGE BOMBS!
8. Use graphics.
Visuals will always be eye catchers. Simply include images with your posts and links to make people stop dead in their tracks to read your content. Pictures tell stories and they enhance content significantly. Don’t overlook this step if you want more engagement and noticeability.
9. Give credit where credit is due.
Let’s be honest. Sometimes we will come up with a great idea for content, but that idea is already taken. The post is already written and wouldn’t make sense to reinvent the wheel. So what do you do now? Give credit to the author and share it. Even if you didn’t write it, you are STILL providing value to your audience by giving them this resourceful info. That’s what makes you rock!
And you never know, the person whose post or tip you are sharing may return the favor or joint venture with you one day.
Also, share your followers’ posts and tips too (people love to be noticed and acknowledged; particularly by experts…that means YOU).
10. Varied posts.
You never want to keep posting the same ole things because your fans will get bored at some point. This is why it’s the perfect thing to do when you switch it up. You can even have certain posts that you want to publish on certain days to keep it consistent. Your page will feel more interactive and interesting if you vary your post types. You can rotate between photos, quotes, memes, contests, quizzes, polls, questions, blog post links, tips and tools, lifestyle or personal posts, videos and infographics.
11. Get Google Analytics involved.
Well, Webdigi has created a free, open-source tool to get around this. You can either install it on your own server or use the free, hosted version. (It works on any FBML tabs or any FBML box on your wall.)
Here are the complete instructions on how to install FBGAT (and Google Analytics on Facebook) in this Webdigi blog post. And they have a video tutorial on YouTube that you can find in the post. BOOM!
If you feel like this post was helpful, please share the love. And, let me know about your progress too. I’d love to hear from you. xx