So you’ve finally got up the nerve to write some copy. Everyone isn’t that brave, including me. One thing I’ve learned is that it only gets better with time.
If you have it in you to work hard with drive and determination, even if you’re just beginning, you’re copywriting can craft sales letters that convert very well in a short period of time.
I’ve conjured up some copywriting tips to get you started.
Remember, you don’t have to be the best writer in the world to have effective copy. The key is to payattention to what makes readers click on that button.
Go Ahead and Read Some Good Sales Letters to Get Ideas
Here’s where your determination comes in. Get to know everything about copywriting. Read about it, watch tutorials about it and let it absorb.
Think of it as a form of art, because that’s what it is. Everyone pretty much has their own style of writing,and this is great because you get to see the versatility in good copy. Be sure to take notes as you’rereading these pages and soak up all the nuances of what really made it convert.
Questions such as “Why did he/she choose this word instead of that?” “What is it about the
headline?” “What kind of emotions did the piece of copy invoke?” “How did they finesse the call
to action?”, would probably be good to ask yourself. Brainstorm a little about your discovery in this
process so that you can actually see why the sales pages are converting well.
One thing I noticed when I first started writing copy, was pain points. I looked at how the copywriter hit the nail on the head with those points and dug deep from an emotional aspect. Then I looked at sales pages that caused me to take action and purchase whatever it is I was looking at. All I can say is that emotion plays a huge part in decision making.
Read both the classic ads (i.e. “They laughed when I sat down at the piano, but when I started to play…”) and high-converting modern ads.
Then, take it a step further. Write out winning ads by hand. You’ll absorb a lot more of what the author was thinking by penning a letter by hand than just by reading it with your eyes.
I know you’re thinking about how tedious this seems, but it really isn’t as unnecessary as you might think.
You know how if you write something like a letter or speech and then you read it out loud to actually hear what you’ve written? It has a different effect than just reading it on paper. Well, this is no different.
Every exceptional copywriter on earth today has honed their skill by handwriting past successful ads. If you really want to become a great copywriter or even just a good copywriter, this kind of training will help you.
The Power of Words….It’s Time to Make a List
If you look at some words and phrases you’ll see them paint pictures in your mind and invoke emotions.
These words and phrases are considered the bread and butter of any good copywriter so make note of them.
Pay close attention to word and phrase techniques that you might want to use when you start writing.
Open up Microsoft Spreadsheet or Notepad and keep these words on file.
Pretty soon you’ll have your own library of power words that you can plug in to your writing.
You can study copywriting or anything for that matter until you’re blue in the face, but the only way you can really learn this stuff is to just start writing.
Sit down and write your first piece of copy. Try to do some split testing if you can. This way you can see how it’s working. Offer to write copy for someone for free and see how that works. At least you can get your feet wet and start testing.
Don’t be shy and ask for reviews from other copywriters. There are plenty of copywriters on the WarriorForum that probably wouldn’t mind taking a look at what you have written. You can also start networking with copywriters on other marketing forums to compare notes with. Just do a Google search to find them.
Learning the art of great copy with copywriting tips isn’t the easiest thing in the world, but it has its rewards. Begin with studying successful sales letters, build your vocabulary and start writing.
You might have success and you might not. If you fall short, learn from it and get better. Look at what’s working and what’s not and continue writing.
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Cheryl J Moses is the founder of OnlineMarketingROI and New Eminence.