Some email campaigns can be a lot more successful than others. While this is typical, the more emails that are opened, the more qualified they are to becoming successful.
This is because when readers are interested enough to actually read the email, the chances of taking action are much higher. It’s not rocket science but the truth is, readers must be convinced if you want them to click on your link.
In a previous post, I discussed the importance of knowing how to write good copy. The bottom line is, it has to be right or it can be the cause of the downfall in your email campaign. Writing compelling words will do wonders for your business.
Now, let’s factor in everything else that’s needed to achieve more email open rates.
1) Make sure your email is targeted. Personalize the subject line. Motivate your reader just enough so they will want to open your email right away. Be creative.
2) Some people think branding is stupid. Well, you have to make your mark in the industry somehow. Giving people what they are looking for and fulfilling a need will keep your recipients wanting more of your emails.
Keeping them interested is what you always need to do. If they know your brand, they know what to expect.
3) Pay close attention to what you are putting in the content of the email or newsletter. Writing a compelling copy may take practice but originality is what counts. Make it valuable.
If you have subscribed to blogs or websites and you receive emails, save the ones you found interesting enough to open and go over them to see why they were compelling. Take out your notepad and make a list titled “Email Open Rates Success Tips” and begin taking notes.
4) Take advantage of holidays for sending out emails with discounts or free offers. People love opening these types of emails because they can save money on your products or services.
Some people actually wait until the holidays to see what will be on sale.
What Causes Spam?
Who likes SPAM? I know I don’t. But that doesn’t stop me from getting legitimate emails caught in the spam trap. If this happens to your emails, then your recipients may not even get a chance to see them.
Spam filtration is caused by words known as spam triggers. Spam filters are used by most ISPs which analyze whether or not an email is considered spam.
Using capital letters, quotation marks, or larger than normal fonts in your subject line, can trigger spam filters. Being cautious of the words you use could prevent this from happening.
Do a test first to see if your email was actually delivered.
If you want to have successful email open rates, make sure you are viewing the process of your email campaign from every angle. Take everything you’ve read here into consideration and you will be well on your way to email success rates!
For a list of common spam words go HERE