If you have a product or service to offer, you should be blogging, period. Whether you have a personal blog (as in hobby) or a blog to bring in profits, it’s necessary to market effectively to get people to notice it.
By effectively, I mean using different avenues in your approach to drive traffic to your site. Using social media can expand your reach tremendously. For instance, let’s look at Twitter and why it is a good marketing tool.
If you don’t already know, Twitter is a social networking micro-blog. And it should be used as such. The average marketer will do what everyone else does: create a free account, import contacts from their email account, and search for users based on location, name, and email address.
Many also use online message boards to exchange information and develop a larger contact list.
I don’t really fool with online message boards because it’s just not something I find useful. But that’s my personal opinion.
At first glance, Twitter looks like any other social networking website, but it can be so much more….especially for entrepreneurs.
When properly used, Twitter can become an effective part of your internet marketing arsenal. So if you don’t have an account, please create one. You really don’t wanna miss out.
The next step is to one of two things: either you need to bring your account back to life if you haven’t been using it, or you need to start marketing your blog asap.
Your first thought should not be to make a big post introducing your blog. That’s not what I’m saying.
Yes, you can do this, but avoid certain Twitter mistakes like turning your posts into advertisements. What I normally do is send a ‘thank you for the connection’ post to my followers, or tell them ‘you’re awesome’ or ‘you rock’ just to send a quick hello. This helps to establish a personal connection. You do not want your followers to feel right from the start that they are used solely for the purpose of advertising. You’ve got to warm them up first.
You also want to ‘favorite’ tweets of others and Retweet as well. The good thing about Retweeting is that people notice. They might thank you or mention you in a tweet which can increase your chance to get more Twitter followers that day.
What’s also worked for me is sharing inspiring quotes and business tips. Then I start working my blog into the mix. I say something about the post and then provide the link. FYI, since the text space is limited it’s good to just use bitly to shorten your links.
Your Twitter followers will want to know what interesting things you have to share; therefore, they will click on your link. While there, they may buy a product you have available for sale or click on an advertisement. This is great, but first focus on increasing page views.
Another unique approach is to offer a contest on your blog. For example, does your blog share tips on how to save money. If so, giveaway a free eBook on the subject.
People love free stuff.
A contest should generate organic clicks on your blog, but it makes good content for Tweets. Send an update telling your followers that you just added a contest to your blog and that they should participate.
Aside from sending updates, also send replies. You will receive updates from those you follow. You can also search for Twitter messages on Search.Twitter.com. While there, look for questions that you can answer with a plug to your blog.
@replies are nice, especially when responding to a specific question, as you are not sending an unsolicited advisement. Instead, you are sending advice. Another way to build relationships.
As for why you should cleverly market your blog on Twitter, it has to do with communication. That is what Twitter is about, encouraging short, but meaningful conversations. Users want to feel like they made a new friend, not like they are being pursued as a consumer. Send the traffic to your blog instead.
If you really want to get more Twitter followers, use hashtags and start following people who follow people of influence in your niche. These will be your target audience, networking arena, or possibly your future colleagues.
If you have been blogging for a while or even if you’ve just started, it’s always a good idea to get noticed for all the valuable content you create. So share it! Every time you hit the publish button, share it!
Other Resources You Might Like
Ultimate Guide to Twitter for Business: Generate Quality Leads Using Only 140 Characters, Instantly Connect with 300 million Customers in 10 Minutes, Discover … that Can be Applied Now (Ultimate Series)
Cheryl J. Moses is the founder of Online Marketing ROI and New Eminence.