By now, we all have an idea of what Google Plus is. But it’s not just another social networking site. Google loves anything it creates: YouTube and Blogger are just a few. Naturally, it was designed to compete with sites such as Twitter and Facebook. Using Google Plus for business has made a huge impact for many entrepreneurs.
Although some marketers don’t take Google Plus very seriously, several reviews have been made to recognize that the site offers many of the social media benefits as a “one stop shop”.
And more so, Google Plus has the added benefit of being able to integrate many of the Google services we already use, with a more personal touch.
Everyone has the option of setting their Google Plus profile as public or private, you have the ability to post blogs, photos, share links, videos, and interact with the contacts you have made and put into circles.
Google Plus also allows you to have restrictions when necessary. For instance, you may not want the members of your church knowing about that party you went to Saturday night, which made you late for church on Sunday morning. You may have another scenario but you get my drift. The point is, you have flexibility and control with Google Plus which is pretty awesome.
Now let’s get to the good stuff: the world of business. To answer to the question of why Google Plus for business?, well Google happens to be thee number one used search engine in the world. I’m sure you know that but if you have a well designed Google Plus profile, your business will benefit in page rankings, which makes it perhaps the best social outlet for brand promotion.
It’s similar to Facebook with a like button that stands out, making it easy for you to share content and allow your visitors to share your business on their profile pages.
How awesome is that?
Google also has an additional benefit of being able to link pages with places, through the use of Google Maps of course. People have the ability to interact and provide reviews about your business.
For a thriving business, there are a number of business circles that you can create for targeting the information that is sent to your connections.
In other words, you can have a circle for current clients and a circle for older clients. You can also target new product and service information that may be of benefit to them.
There are so many options and you can have as many circles as you want, allowing you to target specific information to specific people.
One of my personal favorite features of Google Plus, is the Hangout. This service is for video chatting, somewhat like Skype. You can have one-on-one chats or with a group of ten or less. I absolutely love this service because you can interact with a group of people at no cost. And you have the option of using your laptop, desktop, and I have even used my iphone with this.
If you are considering using Google Hangouts, you can also share documents, images and YouTube videos. Google+ Hangouts has a “Hangouts on Air” feature for live broadcasting of video conversations. Anyone with a conversation should be using Google+ Hangouts.
As you can see, this is an essential tool for businesses no matter how big or small to implement a strategy for social media. Google Plus should definitely be on your strategy list.
Business marketing and communicating is constantly evolving when it comes to connecting and staying connected with clients. Using Google Plus for business can help with gaining a competitive advantage, so it is vital that you stay up to par with doing business in the social era.
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Cheryl J. Moses is the founder of Online Marketing ROI and New Eminence.