For many of us who are into blogging and affiliate marketing, Pinterest has been an instrumental part of successfully building influence and exposure. But what about businesses who play in other parts of the marketplace? Print media advertising has become so expensive with no guarantees of reaching a targeted market, so virtually, it just makes sense to use Pinterest as a way of getting noticed via images and video (you can’t go wrong with visuals to build your brand).
A big bonus for business owners who want to welcome Pinterest into their marketing world is the Business Account which is loaded with marketing tools. What I like about the Business Account is that you have more insight into your Pinterest account. I’ve had a Business Account for so long that I’m not sure if you have the same abilities in a regular account. At any rate, something to pay attention to is your Profile and Social Networks which I’m showing you below:
Show up using your profile.
Connect on other social platforms to increase brand awareness.
If you go into your Analytics, you will get more info about your activity and user engagement. As you can see, things changed drastically from when I wasn’t active at all. Some of it is due to having so much on my plate that I didn’t take the time to be active. And some of it is just being lazy lol. The more active you are, the more your stats will climb.
This is where the numbers count. Pay attention to what’s hot and what’s not!
In addition to keeping an eye on what performs well and being consistent with building your brand on Pinterest, there are a few tips for being most effective in your efforts there. So, let’s get right into it and break it down:
Keep it short and simple. This is a rule of thumb in several other places also, like Instagram and Snapchat (which I haven’t tackled yet) where you really have no choice. You don’t need to pour out loads of information about your content because they speak for themselves. Make sure you include your keywords in your descriptions and keep it brief. The idea is to drive traffic to your site after all.
Also, by keeping your titles and descriptions short, you are giving your readers more time to browse your page without having to read a lot.
Pinning and re-pinning content. About 87% of the pins found on Pinterest are re-pins, which should give you an idea of how content is circulated on the site. It’s not the same as plagiarizing content though, just to be clear. If you like something, you re-pin it as a way of sharing it. Set up your boards in a way that all the content you re-pin on a particular subject goes on that board. And if you join group boards, you wanna re-pin there as well. This is the core concept of re-pin etiquette.
Get creative. Since Pinterest isn’t about just putting up a post with a call to action, you have to tap into your creativity for it to benefit you. Using visuals are a huge transition that many business owners are making since market domination embraces it now more than anything. Use this to your advantage for increasing brand awareness and drawing attention to your content.
I can’t stress consistency enough. The more consistent you are playing on Pinterest, the more authority you’ll build towards your brand.
Here are some Facebook groups to check out for more tips on using Pinterest: