“Grind with Intention,” that’s my motto and should be lingering in the minds of all lady bosses rockin’ the web. As we get into this talk about landing pages, it’s crucial to understand that EVERYTHING you do for your business should lead to building your brand and money in your bank account. Therefore, being intentional with all elements of your biz is hot sauce.
A landing page or squeeze page, is the first thing people see when you strategize on pulling in prospects. You’ve got this webpage on the front end with an opt in box to collect names and emails in exchange for your free offer, and then your autoresponder on the back end, kicking out your email marketing campaigns. This is your funnel.
To be honest, a lot of newbie entrepreneurs do not realize how instrumental producing a well-designed landing page really is. You’ll find landing page templates by the hundreds online, and some you will find totally free.
In my opinion, free doesn’t cut it. I’m just keeping it real. The best thing you can do for your business is invest in what you need to build it and get the results that you want. Because truthfully, the design is only half the battle. You have to have great copy and something people want in order to get prospects to take any kind of action.
Let’s get into some quick solutions for landing pages.
If you’re using WordPress, there are some plugins that will work pretty well in this area. If you’re just starting out in business this would be a great starting point. I used Hybrid Connect for awhile and I still use it for my opt in boxes. They have some really nice templates to choose from and for a variety of uses. It runs for about $47 bucks flat. There’s also a plugin called InstaBuilder 2.0 which starts at $77. I also have an older version of Optimize Press (shame on me for not upgrading yet) but the new version is awesome and easy to set up. It runs for about $97 to start. On the other hand, you have Leadpages, 10 minute funnels, and Clickfunnels which all have a monthly fee. Megaphone app is also a good option but it’s on the pricey side. It’s not really an app, that’s just the name of it (fyi).
If you choose to go with a free pre-made template (I understand that some people are on a tight budget) for the landing page, you want to keep a few things in mind. First, you want to ensure the graphics connected using the template compliment the product you are offering. This would really suck if it’s off.
Most people are visual so make sure the graphics are eye catching and would attract visitors to opt in to your offer. You can do a search on Google images (keeping in the front of your brain that a picture is worth a thousand words), you can grab stock photos from Dreamstime, Pixabay, or iStockphoto to name a few, and find something that will work well. Anything you create or have created for you by an outside source whether it be visuals or content, be sure to add some personality in it.
Imagine it as being the very first thing someone sees from you. And in most cases it will be. You want to make a good first impression.
Next, you wish to make sure that your landing page template is a compelling and persuasive landing page, just by the look. We’re not even talking about the copy yet although some pre-made templates will guide you with writing the content. If it’s dull and boring or even something you wouldn’t bother to stay and look at, 86 it.
Here are some elements you must have:
A header and a sub headline. Your headline is VERY critical due to the fact that this is the first thing visitors see and may keep them on the page to read more. You want them to ultimately sign up for your offer.
Highlight the value and benefit of getting the free offer. This could be a few checkpoints added onto the page. The more advantages that you display for your offer, the bigger chance you have with converting that prospect.
And of course your opt in box. On the backend you need to have an autoresponder set up. A lot of biz owners use Aweber to start. A more cost effective option would be MailChimp (which I really love) and Madmimi (which I also use). There are plenty of them out there, just see which one works best for you. Your opt in form is going to be the area where people can enter their name and email to get your fabulous freebie.
What I’ve noticed a lot and what I suggest in my list building program, is to use video on your landing page. Some people may have an issue with being on camera and that’s understandable. But you need to get over it. This is not meant to sound harsh, but stepping outside of your comfort zone will take you far in your business. So if you’re uncomfortable with video, just do it anyway and keep doing it until you get comfortable.
Video definitely converts more. Look at Facebook for example. I’ve always had issues with getting FB ads to convert and get my CTR down, but as soon as I used videos, I got my CTR down to $0.01 and $0.02 per click. That’s insane! But it absolutely works. Also, look a Periscope. People have talked about how much their businesses have skyrocketed since using the platform. Mainly because of the personal connection via the broadcast. I can go on and on about why video is hands down the best way to go, but I’ll get off that soapbox for now.
Below I’ve uploaded an image of the anatomy of a landing page. Of course, this is just a sample and you can most definitely change things up, but I wanted to show the elements that make up a landing page so that you have them all in check when you get ready to create your own.
Legal disclaimer- http://www.freenetlaw.com/free-legal-disclaimer/
Terms of service template- http://www.entrepreneur.com/formnet/form/1174
Copyright- Hold down ‘ALT’ key and press 0169. Let go at the same time.
Let me know about your experiences with landing pages.