LinkedIn is very much so like an always-accessible resume on the net. It can be your outlet to help you meet new professional contacts, potential clients and reconnect with former friends and co-workers. If you can learn to use LinkedIn intelligently, this can surely help take your business to the next level.
Here are four different strategies you can use to help you make the most of your time on LinkedIn.
Try asking for recommendations often.
When I decided to get a mentor, this is what I looked for on her page. She had many recommendations and that is what helped me in my decision to work with her. A lot of people only have a couple recommendations, which is better than none. But if someone opens up your profile and sees fifteen or twenty recommendations, they’re automatically going to want to know more about you and your skill set.
Getting recommendations isn’t as difficult as you may think. Anyone who’s on LinkedIn can write a recommendation for you. It can be a co-worker, employer, business partner, or past client. Make sure you ask for recommendations from everyone. It’s like having many reference letters along with your resume.
Search through your past contacts.
Many people don’t make full use of LinkedIn because they haven’t added their past contacts. People from past jobs, past employers, past partners (yes, even from twenty years ago) may have valuable contacts that you can meet in the present. Never underestimate doing this because you never know who you can be connected to that may be an asset to your business. Look through your old phone books that you may have, old cell phones, old email addresses and look for people you might have forgotten to add. Add your friends from Facebook also.
Keep your profile updated regularly.
Unlike Facebook, not everyone uses LinkedIn every day. Some people only use LinkedIn a few times a week or when they’re looking for something particular, like a job. Others only use it when they’re looking to find new clients or prospects.
During those “off” periods, a lot of people let their LinkedIn profile stagnate. They simply forget to update their skills, ask for recommendations, add new contacts, and other new things they’ve gotten into.
Keep in mind that anyone you meet could look you up on LinkedIn at anytime. If they see an old profile, they’ll likely think you’re less connected, less skilled or less experienced than you actually are. You definitely don’t want this to happen. You want the world to know just how fabulous you REALLY are.
Simply keep your LinkedIn profile up to date. Even if you aren’t using it at this particular moment, make it a point to check in and update it at least monthly. Remember, it’s a publicly visible resume.
Add new contacts often.
I do this a few times a week. The more connections you have, the more people you can get to know, market to, and share your content with. If you have promos going on or if you launch a new product, you can let everyone know directly.
You may even be more connected than you realize. Get in the habit of searching for people who could help you in your career such as mentors, investors, and peers.
Ask people you know, who know people you want to know, for referrals and recommendations. Never be afraid to ask for what you want.
Use these few LinkedIn strategies to really take your networking and business contacts to the next level. Give your LinkedIn page some spice with recommendations, adding past contacts, updating your profile regularly, and don’t forget to use the search feature to find people who could potentially help you advance your business. Cheers to your LinkedIn success!
If you want more information about how to use LinkedIn and other social media platforms to improve your business, click the link below!
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Cheryl J. Moses is the founder of Online Marketing ROI, New Eminence, and Female Empowered Entrepreneurs Living; a community designed for women of all walks of life who desire to live more, want more, and be more. Join us at https://www.facebook.com/groups/feelcom.