Before you start, know what it is that you need.
If you’re already making sales by doing business online, or even if you’re in start-up mode, knowing how people are receiving and reacting to your service is a critical piece of information.
You don’t wanna play guessing games or just make assumptions because 9 times out of 10, they won’t be accurate. With that being said, you’re going to have to collect some data first hand.
Let’s say you are setting up your branding campaign or planning for it. You’re going to need to know the target demographic to market to.
Let’s go back to your USP (Unique Selling Proposition) for a moment.
Who will you be speaking to with your marketing efforts?
What is their: Age, Gender, Location, etc?
Where do they: Hang out, Go to school, Work, etc?
These are just a few questions to get you started if you don’t already have this part done.
So, before you start your research, grab a cup of coffee or tea, or whatever you drink, and figure out exactly what data you need.
Otherwise you risk the chance of spending your valuable time, energy and money on gathering info that won’t really have an impact on your bottom line.