Since I’ve been doing internet marketing for several years now, you’d think I would have been using Twitter consistently for lead gen and business in general, but that’s so not the case. In fact, I really just started using Twitter regularly but I’m a work in progress when it comes down to being consistent with it.
So, I guess it’s safe to say that I’m a newbie with Twitter that’s working it out and learning all that I can about using this platform.
Just like me, many new users of Twitter are wondering how they can use the site more effectively for their business. Since the site is considered an internet mega monster that is so globally known, wondering about how to use it to the fullest is a good idea. Well, Twitter is a great tool to use for your internet marketing business and here’s why.
Relationships on the net are very different from personal relationships as most of us already know. One of the major differences is that they are based primarily on the know, like, and trust factor. Therefore, many people are reaching out to others through social networking sites like Twitter and Facebook.
I was just thinking about using Twitter as a way to reach out to people for my upcoming podcast interviews. I’m pretty confident and excited about it (the podcast that is, lol).
If you’re a newbie to Twitter you may not realize that you can really create your personal or business brand and dominate your market on a virtual level, by building a list of followers. I’m getting followers every day and I believe it’s because your connections make way for you to have more connections. So, it’s like a snowball effect. I “favorite”, I “retweet”, I use “@” replies, so engagement plays a big role in it as well.
Now, let’s talk about some of the ways you can build on this.
Ok so you’ve got your account and your profile set up. Great! One thing…you will want to pay close attention to your bio. This is the first thing people will read before they decide on anything else such as whether or not they want to follow you. I can’t speak for everybody, but it’s the first thing I read.
You only have 160 characters to describe who you are and what you do, so you gotta to make it good! Use hashtags if you wish, but put something relevant to you or your brand.
Next up is getting ‘followers’. If you have contacts that are already on Twitter, this is your warm market so invite them to follow you. Have your signature set up in your emails with your social media links added and have the icons on your websites and blogs asking people to connect.
If you want, you could even put your Twitter info on your business card, so that you can connect with followers from offline also.
When networking , tell everyone you meet that you’re on Twitter. Heck, make is sound exciting and let them know that you will be sharing important updates, really cool tips, and info if they follow you. You’ll be surprised at how many people will do what you ask them to. If you connect with people they WILL click the follow icon just to see what’s up with you!
It’s a must for Internet marketers is to seek out and follow the ‘gurus’ and the powerhouses on Twitter. This will benefit you in more ways than one.
1) You get to see what they’re doing right so you can learn how to improve your own results, and
2) It will put you in front of all the people they are connected with.
That said, we are some curious creatures! I’m guilty of this too, but I call it being nosy. We often like to see who is following who, so we click on the links, check out the followers of these people, and follow some of them as well. By following leaders so to speak, you will most likely get new followers which goes back to my previous statement about connections making way for more connections. The important thing is to try and keep your target market in the front of your mind when you choose leaders to follow.
Let’s move on to “retweets”
This is taking the original twitter message someone has posted, and rebroadcasting that same message to your followers. I know at first it may sound like this will only be good for the original tweeter, but the retweeting concept is this:
1. It provides more value to your followers.
Providing value to your followers, makes them happy and keeps them following you. You can also attract new followers this way. Providing quality content is always a great way to build your business no matter what platform you use. People love when you share their stuff and 95% of the time they notice and will thank you for it. It can be a great way to start a convo too. Hmmm. I’ll have to talk a bit about this some more.
2. It’s beneficial to your brand.
Let’s say you point followers to a source of good info that is truly relevant and beneficial to them, this increases the amount of trust that they have in you.
3. It helps you build relationships with the original people posting.
Like I was saying previously, retweeting someone else’s content is an act of kindness, and some of the time they will return the favor. I never expect it, but it CAN happen. You shouldn’t expect someone to retweet your content just because you retweet theirs. But keep in mind that your chance of being on the other end of a retweet increases as you retweet.
The point is, retweeting is a great way to add quality and value on Twitter. When you do it right, retweeting can help you educate your followers, build your personal brand, increase your traffic, and connect you to other great people in your niche.
Be careful with retweeting though because it can actually hurt your personal brand and traffic. If you’re on a thread where you are retweeting for a retweet, you might wanna think twice about it, especially if you don’t know what you are sending your followers. I did this once and it didn’t feel comfortable, so it won’t happen again. You just don’t want to send them to inappropriate websites or spam them with one sales pitch after another.
What’s your experience with retweeting? How are you making connections on Twitter?