I learned 2 valuable lessons today.

One…I suck. (really)
Two…I can do better.

This might be one of the longest posts I’ve written thus far but that’s ok. I’m being transparent here.

I wrote this first version of the post for Facebook and then I was going to put it on the blog. It felt weird, like something was missing, so I let it sit all day and did nothing with it.

Then, as I started stalking Facebook groups (you know you’ve done it too), I saw my accountability partner post a super long post with so much info I was like DAYUUUMMM! But get this, it wasn’t about the post being super long, it was about what was in it.

She totally rocked her post by tying her business into it, which is something I had not been doing ALL the time. This was definitely an “aha” moment for me.

Don’t get me wrong, I rock at what I do and I’m kicking myself for anything. I’m simply discovering the missing pieces and finding the solutions to help make this journey a much better experience. In this moment, I realized that even though I was being authentic, it wasn’t authentic enough. I wasn’t baring it all the way down and showing up like I should have been all along.

And the funny thing about this is that when I had my first Skype call with her, I said to myself, “I’m sure I’m gonna learn a lot from her” lol. And then BAM!

This really hit home for me. ASAT.

Now getting back to the content….

This is a before and after version so you can see what I’m talking about.

Version 1

What if you need to revive a stagnant business?

Can you remember the first time you were very excited about this business?

Can you remember when you used to dream about its success and what that would be like?

Can you remember how excited you felt to set goals for this business?

But then it happens….

Your traffic, revenues or profits have been consistently going down for a few months, or maybe even a few weeks. It sucks.

What your business probably needs is a tune up, a jump, or something equivalent to an oil change.

Even better: An infusion of new energy, vision and drive.

How do you take a stagnant business and revive it?

I say this with love.

Don’t be afraid to reach out and bring on someone new.

This is not meant to insult you or your ideas, but if you can bring some new vision on board, this will not only re-ignite the fire inside of you (because being still can feel shitty) but it might spark a new flame that will get you moving onward and upward.

I’m a firm believer that two heads are better than one, and new ideas, a new spirit, are often easier to bring in when they come from an outside source.

Getting a fresher perspective is a million times better than being in a funk or a space where that bitch in your head keeps taking jabs at you (I was there just a few weeks ago).

Remember, you are an innovatHER that is committed to your success. Set your intentions and pour new energy into your biz and watch it flourish.

Version 2

What if you need to revive a stagnant business?

Well, if your business is stagnant, it probably means YOU are stagnant. Maybe it’s better to say stuck between a rock and hard place. Idk, whichever sounds better to you.

Let me ask you this….

Can you remember the first time you were very excited about your business? I’m talking about when that light bulb went off in your head and you said “hell yeah I’m gonna do that!”

Can you remember when you used to dream about its success and what that would be like? You knew where you wanted it go and then thought about all the wonderful things you would be able to do because of it.

Can you remember how excited you felt to set goals for this business? You had a kickass vision, wrote it down and made it plain.

But then this happened….

Your traffic, revenues or profits started to consistently go down for a few months, or maybe even a few weeks. It sucks. Believe me, I know.

But I can tell you this….

What your business probably needs is a tune up, a jump, or something equivalent to an oil change. You get my drift.

Let’s say it a little better. (ahem): An infusion of new energy, vision, and drive. Yassss, that’s it hunni!

So how the hell do you take a stagnant business and breathe some life back into that thing?

I say this with love.

Don’t be afraid to reach out and bring on someone new. (Drops the mic)

This is not meant to insult you or your ideas, by any means. But if you can bring some new vision on board, this will not only re-ignite the fire inside of you (because being still can feel shitty) but it might spark a new flame that will get you moving onward and upward, for realz.

Since I’m all about a brand that implores attention, let’s look your website for example. There are 4 tidbits you need to be concerned about when it comes to your website selling for you.

1) CLARITY
You don’t need a million links and tabs for people to click on when they get to your site. This is confusing and will have them going all kinds of places when you really need them to get on your list. Your opt in box should be visible immediately when someone lands on your homepage.

2) SECONDARY OPTIONS
You should have one color and typography per purpose (titles/headlines). This is to differientiate one thing from the other, plus it looks cleaner.

3) BUTTONS
Your buttons should stand alone AND stand out. If you want people to click, make that button jump out at them. Shiny red and shiny gold will work well for this.

4) CALL TO ACTION
You have to have one. Tell people what you want them to do and be engaging enough so that they actually do it.

You may have all of these things in place or you may not. But you’ll never know where your business sucks if you don’t get it some attention. Just sayin’

I’m a firm believer that two heads are better than one, and new ideas, a new spirit, are often easier to bring in when they come from an outside source.

Getting a fresher perspective is a million times better than being in a funk or a space where that bitch in your head keeps taking jabs at you (I was there just a few weeks ago). Ha ha. No more baby!

While I’m on this point about two heads being better than one, let me say this….also with love….

If you are feeling stuck and unsure, it’s time to invest in YOU and YOUR BIZ!

It’s so easy to say that we don’t have the money or make up an excuse. Hell, there were plenty of times when I didn’t have the money for a program or coach but I buckled down and borrowed it. It took everything in me to do that because I’ve always been independent and never want to ask anybody for shit. But we’re talking about being in a “sell something or die” zone. I even put 3 pairs of shoes on eBay to sell. I only sold one pair, but I was that much closer to having my investment money. Do what you have to do to make it work! Now I’m off my soapbox.

Remember, you are an innovatHER that is committed to your success. Set your intentions and pour new energy into your biz and watch it flourish.

That felt a lot better.  Pour your heart, your humor, your knowledge, and everything else into your content. You will feel hella good and like you left it all on the table. 

C- ya! xx

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