It’s easy to get caught up in a web of myths when it comes to marketing strategies and techniques in the business industry. It could very well be that using these myths will discourage people from doing certain things.
Well, I guess it would depend on the person, especially a newbie. Looking at social media and its popularity, we’re talking about something that became a breakthrough for many businesses around the globe. It also had its own baggage that turned noses up from traditional or “old-school” business owners.
Before the onset of platforms such as Twitter and Facebook, business owners were reluctant to abandon traditional forms of marketing and use the web as a viable marketing option.
But why not?
So, now we can look into these myths and see exactly where the issues come about.
This first one what most people believe to be true.
1.) Everyone uses social media – If you have a business or if you’re a marketer, more than likely you’re on social media. I think this became a myth because most marketers know that Facebook (for example) rakes in a gazillion visitors every month.
And while this is true, these social sites do not guarantee that all or even a portion of these visitors will end up on your business page. It just doesn’t always happen.
First, second, and one hundredth of all, not everyone on social media is looking for you or even knows who you are. Not trying to sound harsh, but it’s true. If you’re using social media for business, it’s best to set a realistic expectation on the kind of traffic you want to generate and what your goal is.
2.) Social media management requires specialty outsourcing – This is a doozie. Once again, to say whether this is true or not, all depends on your goal.
Social media management can be overwhelming if done in-house if you are a larger company. But it can also be overwhelming for the smaller business owner that sets huge goals.
So, it’s really up to you if you want to manage it yourself or hire a company to do it for you. There is no specialty involved in this area, no fancy degree needed or anything like that.
3.) Social media drives in big traffic asap– Well, this can go either way. Yes, social media will boost traffic to your website or business, but it won’t be in large numbers overnight.
If you have a lot of money to spend on getting traffic, via ads or seo, then go for it. Social media for business will need heaps of traffic generation, but it will come gradually. You might see some spikes here and there but the more you work on it, the more of an increase you will see.
This brings us to the next and last myth we will discuss.
4.) Social media requires time, lots of it. – Well…no. It only takes at the least, an hour or two a day to get updated on all of your social networking accounts.
It’s just good to keep people updated so staying fresh with content is a yes yes. It will also give your followers a heads up about your business’s social media interaction, which is worth it.
So we looked at four quick myths about social media for business and even though some things can be deceiving, it shouldn’t stop business owners from taking advantage of these sites for more exposure and of course more conversions.
What myths have you heard about social media, if any? What do you think about any of the ones I mentioned?