Getting your content in front of the right audience is what makes your business work. One of the best things you can do as a marketer and online entrepreneur, is get to know exactly who’s visiting your site. This can give you a lot of insight into the best way to communicate with them.
It’s almost like going behind the scenes and spying on your business.
It’s yours, so why not?
Knowing vs not knowing sounds like a no-brainer.
For your site to be on point and reach your desired website visitors, you should be getting to know which pages people like and don’t like, what kind of audience you’re attracting and a little bit about what they’re thinking when they land on your site. It’s kinda like seeking out your website value.
Whew! That seems like a lot of investigating. However, it’s all about business.
Here are some things you can do to find out more about what kind of website visitors are tuning in.
Stats on bounce rates, return rates & length of time on site.
These are the stats that will tell you a lot about what people think about your content. Think about it….if a lot of people land on any of your pages and turn around and leave quickly, then you’re probably not catching or keeping their attention.
The good thing is, this can be fixed. But the first thing is knowing WHAT to fix.
Look at your analytics using Google.
Google Analytics is free (so no excuses allowed for not doing this) and will tell you all of the data you need to know.
Now, if you get a lot of traffic landing on certain pages and stay for a while, then that probably means that your website visitors like what they see and are staying to soak it all up.
Likewise, if you have a great amount of visitors that just visit once and never return, then that probably means your content isn’t really appealing enough. Or, maybe they just didn’t find what they were looking for. At any rate, the objective here is to keep people coming back for more on a consistent basis. So it’s a good thing to know your internet traffic statistics.
What keywords are people typing in to get to your site?
I recently found some interesting discussions on the warrior forum about how to find out what keywords your site is ranking for. I tried different sites, (those which are easy to use of course) and the two that I recommend are SEObook.com and RankCheckerAce.com. SEO Book has a lot of information regarding keyword research and tools, seo, and spying on your competition. Some marketers swear by Google Webmaster Tools which looks pretty simple to use as well.
Search for your keywords first. Then build your content around the keyword (s) for better ranking.
The keywords people are using to get to your site can tell you a lot about what kind of information your website visitors are looking for when they stop by.
Which pages and posts on your site get the most traffic?
Again, finding out this info will show you what people are most interested in. A page that is often referred to or revisited, probably means it’s the kind of content that your users want to see more of and you should take heed to this. Give your audience what they want.
Look over your traffic sources regularly.
Where are people coming from? That’s a good question. Sometimes other sites will send you traffic on a regular basis. See if you can get in contact with those sites.
If you are getting a lot of website visitors coming from direct “type-in browser” traffic, that probably means your social media marketing and branding efforts are kicking in.
As an entrepreneur, it’s your job to find out what is working, then put more time and energy into making it work even better.
I recently set up an account over at Rank Checker Ace for a new site to get a weekly report on it.
It’s really simple and you can use as many url’s as you want. Here’s what the report looks like:
These are just a few tips for using your analytics and data to figure out who’s coming to your site, what they want from your site, and if they are satisfied.
Make sure you review this data regularly because nothing stays the same in business. As a matter of fact, things can change quite a bit in just a short period of time.
Cheryl J. Moses is the founder of Online Marketing ROI and New Eminence.